A discussion on the growing field of behavioral finance and how new approaches may help investor relations professionals in 2022.
Market volatility in 2022 could signal a more challenging backdrop for investor communications, following a three-year bull run that kept many investors in good spirits. Could emotions, bias and behavioral patterns become more pronounced this year as market uncertainty makes investment decisions more difficult? Behavioral finance concepts are moving from the ivory tower of academia and becoming more mainstream in the business world, among investors, CEOs, CFOs, and investor relations teams. In the webinar, we will discuss some behavioral finance approaches to investor communications, including:
- Behavioral finance pitfalls to avoid
- The external web of bias
- Investment life cycle
- Understanding buy side vs. sell side bias and emotion
To Register please email Beth Carty at bcarty@washreit.com and receive the calendar invite. A Zoom link will be sent to you prior to the program